Monthly Archives: February 2016

How to Learn about Internet Marketing for Beginner

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Learning about internet marketing is really essential for the business owner. Technically, this kind of marketing is relatively easy to be applied and yet so tricky. But, when you know the right way to do it, the marketing process of your products will definitely be efficient and effective through internet. Further, financially, of course this marketing style is much cheaper than others such as making ads on TV, Radio, or Newspaper. Here, you only need to pay the internet charge, and you can make ads as much as you want. That’s why this kind of marketing is perfect for the one who just newly started his/her own business.

In fact, applying internet marketing is not easy as it seen. There are certain methods to make your ads visible among thousands of others on the internet. So, before you start doing this method, it is better for you to do several things as followed. Firstly, you need to know the basic things about this marketing before. So, do some simple researches and analysis about it to make you understand the deeper details of this marketing method. More importantly, learn how to use the facility provided like social media, Blog, Google News, Website Building Blocks, Search Engine Optimization, and others to do promotion.

Second, after you gather all the information needed and you have successfully improved your understanding about internet marketing, the next thing to do is building strategy. You can use the result of your research as the basic materials of this marketing strategy. The simplest way to do it is by adopting the method that has successfully proven by other business owner. But, it doesn’t mean that you have to do total copy. It is because however, in attracting customers, you need some kinds of characteristics that are different from others. Therefore, all you need to do here is adopting the method while putting some customer-based innovations in it.

Lastly, after you get everything’s right, then you can move to the brand building. Of course, building a brand for the newly business owner will be a bit difficult. But, once you get the public’s trust, your brand will definitely fly high on the sky. The trick in doing it is by creating attractive logo. This logo should be iconic and representing the spirit of your own business. Combined with the high quality and competitive price of the products, this logo will definitely take your brand into the next level of business. Inclosing, by doing all those things above, the internet marketing will be the powerful way of promoting your products.

How to Secure Your Cloud Hosting Account

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Cloud hosting is the next big thing in web hosting industry. There are so much cloud hosting services can achieve that conventional hosting can’t. You can, for example, have more web hosting space for less by going for cloud hosting instead of a more conventional physical server. One thing that hasn’t changed is the need for good security practice in order to keep your cloud hosting account as secured as possible. Here are a few tips you can follow.

A Strong Password & Two-Factor Authentication

Depending on the cloud hosting service you use, you can now activate two-factor authentication to further protect your account. Whenever you need to sign in, the server will send a temporary authentication password or code to your smartphone or via other supported methods.

Two-factor authentication means no unauthorized parties can access your account without your permission. Even when someone tries to hack into your cloud hosting account, you will get the authentication request and quickly prevent that person from accessing the account further.

If two-factor authentication is not supported, on the other hand, you can choose a strong password instead. It is not difficult to set up a strong password, especially with apps such as 1-Password now come equipped with password generators. Don’t forget to change the password at least once every 6 months to keep your account secured.

Security Certificate and SSH Keys

This next tip is for those of you who use cloud VPS service to host your websites or web apps. Instead of allowing administrators to log in via SSH using standard passwords, create SSH keys for each individual administrator. Once the keys are installed, you can then disable password logins to protect your cloud VPS entirely.

Key-based authentication is much more secured than password-based logins simply because they can only come from authorized machines. Since passwords are disabled, you don’t have to worry about other people trying to brute-force their way into your cloud hosting account.

For front-end users, set up SSL security with a valid security certificate to prevent data theft and unauthorized access. SSL is great for online stores and websites who need to gather users’ information as well, since the presence of a valid security certificate will help increase users’ confidence level when submitting their details.

Backups Stored Remotely

One of the key benefits of using cloud hosting is its immense reliability. Instead of using just a single physical server, a cloud server is constructed from several servers bound together into a cluster. Even when one – or several – of the servers stops working, your data remains safe and the site will continue to be accessible.

Even with the extra layer of security, I can’t stress enough how important it is to have proper backups. Luckily, the best cloud hosting services usually come with built-in automated backup creation tool. The only thing you need to do, except from letting the system back up your entire server, is move the backup files to a remote location.

For this, you can choose one of two methods. You can download the backup files and store them offline. This is the most cost-effective way of backing up your server and doesn’t require extra backup services at all. However, in the event of a disaster – or when you need to move to a new cloud service – you will have to upload everything; this is not always practical or easy to do.
The second approach is to set up a cloud backup account on a remote server and then automatically copy the backup files to that new account. The entire process can be fully automated too, thanks to the best web apps and cloud management tools available today. You can even use free services such as Dropbox or Google Drive to store your backup files.

Private Networking

Again, this one is for cloud VPS users. Most cloud VPS services now allow users to create private VPS. Digital Ocean, for instance, offers private networking for select droplets. When used correctly, private networking can actually be used to secure different parts of your server.

You can, for example, set up a separate MySQL or database server for your hosting setup. Activate private networking on the database server and whitelist only the main web server’s IP address. The database server will be safe from external access and you no longer have to worry about information theft or hacking.

The same setup can be used with server-side caching. Varnish or Nginx can now be used as a reverse proxy for your site, protecting the rest of the server from external access altogether. Now that important parts of the server is hidden behind a layer of a public server or proxy, securing your cloud hosting account will be much easier to do.
Have more cloud security tips to share? Be sure to leave them in the Comments section below!

Consideration Points of Choosing the Best Web Development

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Web development can be defined as set of works that is taken in order to develop internet or intranet website. This kind of development has wide variety of range from a single page with simple statistic, until complex website-based internet services. Then, if you want to develop a website but you don’t have any background about it, don’t worry. Nowadays there are many companies or individuals who offer website developing service. So, all you need to do is hire the competence one to help you develop your own website. And to do this, here are some considerations that you need to take before making a deal with a certain website developer.

Firstly, when you want to work with an individual, consider to choose the one with high aptitude, not the one who only great in particular skill set. As we know, web development is complicated process with high complexity. So it is important to not choosing the one who are not flexible and closes their mind to something new. Instead, choose someone who has high aptitude, who can learn many technologies, easily adapt to it, and open with the new value. And to know that someone has this kind of competence or not, you can ask something like what program did she/he learn recently, what plan she/he wants to update their knowledge, and other similar questions.

Second, it is important to know the track record of someone you are going to work with in web development field. Track record is the simple way in assessing whether a company or individual is really competence or not. From here, you can see whether they have capabilities in building similar website in the past, to whom they are working with, the history of their success, the kinds of skill that they mostly offer, and more. By knowing these details, it will be easier for you to decide whether you should hire them or not.

Then, if you already get the right partner to develop your website, you still need to pay more attention on the contract. Here, make sure that you make such a detailed and solid contract. Don’t be doubt in making the long one, because it can minimize the miss-understanding that probably happen during the process. Further, the long detailed contract will make sure that the money you’ve spent is totally paid off. Besides, you also need pay more attention on something that related to security, intellectual property, and other important materials. However, by making such a goodly-prepared starting, the rest of the web development program will definitely ends up nicely.

Choosing the Right Web Hosting

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In order to expand the availability of a website, web hosting service turns to be something that is mandatory to apply. This website hosting is the kind of service that is offered by companies which provide space on a server to be used for clients. Besides, these companies also provide typical internet connection of a data center. Further, by using this kind of service, your webpage will be accessible in World Wide Web (WWW). And if you are about to use this kind of service, there are some things to consider as followed. All of these are the points that will be useful in helping you decide which company that should be chose.

First and the most basic thing is specification and limitation of the web hosting that is offered. Every hosting has different kind of specification and limitation, this why it is important to know which one that is best and can fulfill your needs. So, before deciding to choose a certain hosting, you need to perfectly understand the need of your website first. If you aim to host something like e-commerce site, video content, blog, and other rich content websites, then the cheap hosting obviously not the wise choice. Instead, you should go to the middle class until the advance level of hosting that provides more specification that you need.

Second, consider the speed access and its reliability. We often find it is so annoyingly frustrating every time we access a site then suddenly it is down. This thing will also work on our site. When it is frequently down, then it will lead the visitors to move to another site. This is why we need to keep our site to always in better performance. Further, reliability is also important to guarantee the service quality that offered. So, to understand whether the web hosting provider is reliable or not, you can check it through the track record and customer reviews.

Then, you also need to consider the further tech support. As we know, not all providers offer this kind of service. So in order to get ease, you really need to consider the one that do. It is because tech support is really important for your website due to the fact that even the world’s highest secured website, it still has the probability to go down sometime. So, when this thing happens to yours, just make sure that you have someone in line that is ready to fix it anytime soon. Finally, by doing the things above, getting the high quality web hosting won’t be something difficult anymore.